Cerveja Nossa de Pernambuco is a regional beer brand launched by Ambev, created to celebrate the cultural identity of the state. With that in mind, we wanted to reinforce the brand's cultural engagement by tapping into the symbolic date of World Rock Day. Using humor and creativity, we explored the unexpected intersection between globally recognized rock and the local rhythm of brega.
To bring this idea to life, we invited the "Prince of Brega"— Kelvis Duran, already known for his rocker aesthetic — to star in the campaign. In a studio-shot video with the vibe and grandeur of a rock music video, he performed one of his biggest brega hits, Esqueleto, now reimagined in a rock style.
Launched on Rock Day, the campaign played on this cultural duality, blending regional identity and irreverence with strong viral appeal.
To bring this idea to life, we invited the "Prince of Brega"— Kelvis Duran, already known for his rocker aesthetic — to star in the campaign. In a studio-shot video with the vibe and grandeur of a rock music video, he performed one of his biggest brega hits, Esqueleto, now reimagined in a rock style.
Launched on Rock Day, the campaign played on this cultural duality, blending regional identity and irreverence with strong viral appeal.
A Cerveja Nossa de Pernambuco é uma marca regional lançada pela Ambev e pensada para enaltecer a identidade pernambucana.
Com isso em mente, queríamos reforçar o engajamento cultural da marca aproveitando a data emblemática do Dia Mundial do Rock. Usando com humor e criatividade a confluência entre o rock de renome mundial e o ritmo local do brega, convidamos o "príncipe do brega", que já era conhecido por sua estética de rockeiro, para estrear essa campanha: Kelvis Duran.
Em um vídeo produzido em estúdio com ar e pompa de clipe de rock, ele apresentou um de seus grandes sucessos brega, Esqueleto, reeditado com o estilo de rock. A campanha que foi ao ar no Dia do Rock, explorou essa dualidade, unindo regionalidade e irreverência com um alto poder de viralização.